Enterprises comes into existences to address certain basic needs of the society.
However, if an enterprise fails to match the changes in the society, step by step, it will not survive.
What is the key competency that ensures an enterprise will survive?
The answer is convergence.
Beneath the different ideas and trends that become popular in the society at different points in time, there is something more fundamental to the way society functions.
There are certain basic needs of the society that have been like that since ages and will remain so forever.
What are these basic needs?
These basic needs are related to physiological and psychological needs of human beings.
After all society is nothing but human being put together.
The physiological and psychological needs operate at the most fundamental level.
The way to fulfil them have changed over time and will continue to evolve but these needs will never go away.
It is a fact that the ideas and trends that have been used to address the basic physiological and psychological needs have evolved and will continue to do so.
If that be the case, how can an enterprise survive this change?
That is where the principle of convergence kicks in.
What is the meaning of the term convergence?
Convergence means focusing on the fundamental essence of something.
The fundamental essence is nothing but the physiological and psychological needs of human beings.
Since they never change, if an enterprise can link the exact physiological or psychological need behind an idea or a trend, it will prove to be an asset for its survival.
An enterprise which has a clear understanding of convergence of ideas and trends will be willing to not only change if needed to keep up with the change forced upon it but also bring changes to the table.
The above will ensure enterprise survival.
For tomorrow.
And forever.
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